The People Behind DBAS

At DigitalBrand Advertisement Services (DBAS), our core management team brings together experience across business leadership, finance, technology, creativity, and digital marketing. Together, we combine our individual strengths to understand our clients' needs, deliver professional solutions, and build meaningful long-term partnerships focused on Visibility, Credibility & Growth.

Mahammad Rafi Shaik

Founder & Business Head

Bringing nearly a decade of corporate experience across diverse industries to help businesses build a strong and credible presence in the digital world.

Amreen Shaik

General Manager - Finance

Combining analytical thinking, financial operations, and a passion for digital branding to help businesses connect with their target audience.

Nayab Rasool Shaik

Development

Building a career at the intersection of Data, Technology, and Marketing with a strong background in Data Science and web development.

Name

Role

Mahammad Rafi Shaik, Founder of DigitalBrand Advertisement Services (DBAS), holds a B.Tech in Information Technology and brings nearly a decade of corporate experience across diverse industries, including Engineering, Automotive, Aerospace, IT & Software, and Healthcare.

During his professional journey, he worked in roles such as Senior Associate and Principal Consultant, gaining hands-on experience in working with clients, stakeholders, and teams. His responsibilities included managing client relationships, understanding business requirements, coordinating teams, solving challenges, and ensuring customer satisfaction. His professional contributions have also been recognized through Best Employee Awards and other appreciations.

Beyond his corporate career, Mahammad has always had a strong interest in public service and had personally aspired to become a civil servant. Although that goal did not materialise, the journey helped strengthen his discipline, determination, and commitment to continuous learning.

Through DBAS, Mahammad aims to help small, medium-sized, and growing businesses establish and strengthen their online presence through professional branding, creative content, social media, digital advertising, customer engagement, and practical marketing strategies. Our approach is simple: understand the business first, understand its customers, and then build marketing that creates meaningful visibility and connection.

Amreen Shaik holds a Bachelor’s Degree in Computer Science & Statistics, where she developed a strong academic foundation in computers, statistics, analytical thinking, and technology.

She brings 3+ years of professional experience in Accounts, Finance, and Business Coordination, including experience as a General Manager - Finance, where she managed accounting and financial operations while also handling administrative responsibilities, client communication, team coordination, documentation, and day-to-day business operations.

Her key strengths include financial and accounts management, business operations, team and client coordination, communication and relationship management, analytical thinking, problem-solving, and digital branding and advertising. Throughout her professional journey, she has successfully managed finance and accounting responsibilities in a professional environment, gained valuable experience in team coordination and business operations, and developed the ability to combine analytical, managerial, and creative skills.

Her growing passion for the digital world, branding, creativity, and advertising inspired her to explore digital marketing services and understand how businesses can build a strong online presence. Through DBAS, her vision is to combine technology, creativity, strategy, and business understanding to help businesses grow, stand out, and build a strong digital presence.

Nayab Rasool Shaik has completed his Bachelor of Technology (B.Tech) in Computer Science and Engineering, specializing in Data Science. His academic background has given him a strong foundation in programming, data analysis, databases, problem-solving, and technology-driven business solutions.

His professional interests and practical skills span across multiple technology and digital domains. He has developed experience and knowledge as a Data Analyst, Data Engineer, Data Scientist, Web Application Developer, D2C Freelancer, and Video Editor. He has gained practical experience by developing web applications for D2C projects, building data portfolios, creating data pipelines, and working on data-related projects. Alongside his technical work, he has also edited multiple AI-generated videos.

Nayab Rasool has completed professional certifications that strengthen his knowledge of data analytics, including the IBM Data Analyst Professional Certificate and Google Data Analytics Professional Certificate. One of his notable achievements is securing an 800+ rank in TCS CodeVita, a competitive programming contest.

He is particularly interested in Digital Marketing because it combines technology, data, creativity, and business growth. His background in Data Science makes him interested in understanding customer behaviour, analysing campaign performance, tracking conversions, and using data to improve marketing decisions. Overall, he wants to build his career at the intersection of Data + Technology + Marketing.